When you start with a name like SK1000U, there a sense that you are like the odd man out. It's hard to remember. You could miss (or add) a zero. Are they zeroes or letter O's? Are you sure it isn't SKU1000 - which rolls off the tongue better? And just what does that number really mean, anyway?
For all of those, and other reasons, we began to look at ways to brand our world-class bariatric toilet support to be even more memorable - with a world-class name.
After a few rounds, the genius name The Buttress rose to the top. It signifies a huge step forward in brand development not just from a memorability standpoint. but reflects our sense of humor as well. And we like that.
Today the management of Bar Industries announced the new name for the bariatric support they have been making for 14 years. Formerly known as the SK1000U, the new branded name is The Buttress(TM).
"This just fits well with what it is and does" says Bar Industries CEO and inventor of The Buttress, Glenn Wright.
A buttress is a time-tested architectural term for a significant support system. The play on words for what we manufacture is unmistakeable, bringing smiles to many faces as they recognize what we are doing.