Branding was developed for the Buttress by our in-house marketing department. The new logo and tagline demonstrate the playful attitude of the company and reveal the support structure that a Buttress offers.
The blues refer to the use of our product in medical establishments by using "Scrubs Blue". The mark has an overall clean look to it and is coupled with the tag line "When Certainty Matters". This messaging reinforces the brand promise of being the best-in-class product available for bariatric support of wall-hung toilets. Click here to see how we stack up against our competitors.