The Buttress |  Universal Wall Mounted Toilet Support
  • Home
  • The Big Deal
  • Say What?
  • Details Matter
    • Warranty
    • Specifications
  • Our Distributors
  • BUY NOW
  • OEM PARTS
  • Contact
  • Blog
  • Home
  • The Big Deal
  • Say What?
  • Details Matter
    • Warranty
    • Specifications
  • Our Distributors
  • BUY NOW
  • OEM PARTS
  • Contact
  • Blog

What's in a name?

7/19/2016

0 Comments

 
When you start with a name like SK1000U, there a sense that you are like the odd man out.  It's hard to remember.  You could miss (or add) a zero.  Are they zeroes or letter O's?  Are you sure it isn't SKU1000 - which rolls off the tongue better?  And just what does that number really mean, anyway?

For all of those, and other reasons, we began to look at ways to brand our world-class bariatric toilet support to be even more memorable - with a world-class name.

After a few rounds, the genius name The Buttress rose to the top.  It signifies a huge step forward in brand development not just from a memorability standpoint. but reflects our sense of humor as well.  And we like that.
0 Comments

Things that make you say hmm

7/8/2016

1 Comment

 
This is the cover of the custom invitation we sent out to 100 individuals to get them to come to our booth at ASHE in Denver.  We identified them as prime facility managers and facility engineers that The Buttress could be of great benefit for their wall-hung toilet installations.

If we missed seeing you there, please take a moment to connect with us about how great this tool can be for your facility - not just to save you from litigation, but also in keeping you custodial staff happy.
Picture
1 Comment

Apples to apples

6/23/2016

1 Comment

 
It is really helpful to compare products side by side.  Bariatric Toilet Supports are no exception.  Here we reveal one of the common maladies that drives customers to seek us out.  One might think this is a rarity, but we literally get calls weekly with some variation of this story.  To read more comparison goodness click here.
​
1 Comment

New Brochure for The Buttress

5/31/2016

0 Comments

 
With the upscale branding, a new brochure was developed for use at the ASHE trade show (and others) coming up this July in Denver.  The target audience there will be architects, engineers, and administrators of large facilities.  You can download the entire brochure here.
Picture
Picture
Picture
Picture
0 Comments

New brand for The Buttress

5/18/2016

0 Comments

 
Picture
Branding was developed for the Buttress by our in-house marketing department.  The new logo and tagline demonstrate the playful attitude of the company and reveal the support structure that a Buttress offers.

The blues refer to the use of our product in medical establishments by using "Scrubs Blue".  The mark has an overall clean look to it and is coupled with the tag line "When Certainty Matters".  This messaging reinforces the brand promise of being the best-in-class product available for bariatric support of wall-hung toilets.  Click here to see how we stack up against our competitors.

​

0 Comments

New Name for the SK1000U

5/2/2016

0 Comments

 
  Today the management of Bar Industries announced the new name for the bariatric support they have been making for 14 years.  Formerly known as the SK1000U, the new branded name is The Buttress(TM).  

"This just fits well with what it is and does" says Bar Industries CEO and inventor of The Buttress, Glenn Wright.  

​A buttress is a time-tested architectural term for a significant support system.  The play on words for what we manufacture is unmistakeable, bringing smiles to many faces as they recognize what we are doing.  

    Do you love or hate the new name?

Here you go
0 Comments

    Author

    Write something about yourself. No need to be fancy, just an overview.

    Archives

    February 2018
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016

    Categories

    All
    ASHE 2016
    Comparison
    Funny Name
    Marketing
    Trade Show
    Video

    RSS Feed

Home

the big deal

SAY WHAT?

details matter

Our Distributors

OEM PARTS

contact

Blog

Copyright © 2018 Bar-Industries, Inc.  All Rights Reserved.  Site Design by Cool Weather Creative